Kraft Huddle to Fight Hunger

Augmented Reality for a good cause!!

Click below to play and sign up to donate a meal!!
Huddle to Fight Hunger

A note from the site: Kraft Foods' Huddle to Fight Hunger program is designed to reach the goal of giving away 20 million meals to Feeding America. The program runs from August 22nd 2010, through January 9th, 2011 and encompasses many ways for consumers to get involved. For all components of the program, the monetary equivalent of meals will be donated by Kraft Foods. $1 donated = 7 meals secured by Feeding America on behalf of local food banks.

There are numerous ways consumers can participate and help the cause: Coupon Redemption: Look for selected coupons in newspaper inserts on August 22 and September 26, a Maxwell House Coupon Booklet, specified digital coupons on Kraftfoods.com and Huddle to Fight Hunger specified retailer coupons. Some retailer coupons may have a limit on the total number of meals donated, as indicated on the coupon.

Digital Program: Participating in various online activities, such as joining the Huddle to Fight Hunger website, "liking" Kraft Foods on Facebook, uploading photos, "tweets" and more. Each activity results in at least one meal donation. Some activities may not be available until later in the program. There is a limit of four million meal donations from all digital and social media activities.

Texting and Mobile Programs: Texting based on specific programs will enable one meal to be donated. There is a limit of two million meal donations from all texting and mobile activities and there is a limit of one text per mobile device. The applicable time period for each text-based program will be announced from time to time in separate advertisements.

Brand Specific Initiatives: Brands such as Oreo, Ritz, Kraft Cheese and Maxwell House have specific initiatives that allocate one meal to be donated. Visit the Oreo and Ritz Facebook pages to learn about their programs

The program is setting a goal of 20 million meals. Except for a few of the elements listed above, Kraft Foods is not capping the donation nor guaranteeing the donation of 20 million meals. Together with your help we hope to reach our goal of giving away 20 million meals.

Nadirah X - Here It Comes Music Video HD

A little while ago, I helped out a lovely friend and got in front of the camera for this Nadirah X music video for Weapons of Mass Entertainment....I'm in it for two brief moments, carrying groceries and mouthing the lyrics....look for me around 2 min and 2:53...bet you want me for your music videos now ;)

Lollipop Bling

Here is a recent project done at Total Immersion for Mariah Carey's perfume Lollipop Bling.
We were provided the 3D assets. I assisted our contractors with the animation.

Deadliest Catch Game

Another game done at work was for Deadliest Catch.

I worked on the boat (model adjustments) and the crab crates (model adjustments and animations).

Big Catch Game

LG's Augment Your Reality Iron Man 2 Event

I haven't posted in a while, but here is a video showing an Iron Man 2 & LG event in NYC that displays work done at my company Total Immersion. We created an Augmented Reality phone application, a web game, and a facial tracking program where you can wear Iron Man helmet and chest RT. I worked on modeling Iron Man for the various applications, modeling environments for him in the Augmented Reality web game, then animating Iron Man for the game as well.

The phone app is shown about 40 seconds in.
The facial tracking is about 50 seconds in.
Then the web game that I did the art for is show around 2 minutes in.




LG's Augment Your Reality Iron Man 2 Event

Marvel and LG Ally for "Iron Man 2"

Stelara

Stelara - model, texture, animate everything except the vehicle

March 2010

Yahoo Fancouver Olympics

Yahoo Fancouver Olympics
For a window/kiosk display at the Vancouver Olympic Village, I modeled and textured an umbrella hat, a ski cap, a medal, and a fedora.

January 2010

Mentioned on the TODAY show - InStyle

Visit msnbc.com for breaking news, world news, and news about the economy

This is regarding the work Total Immersion did for InStyle magazine's holiday issue with Taylor Swift on the cover.

http://giftsforyou.instyle.com/


Some of the animation I did for the InStyle holiday campaign:

Modeled, textured, and animated the ornament.

Disney Villain Masks

So I'm a little late with posting this project...
I worked on clean up, 3D mask fixes, and some of the website interface images.
Augmented Reality Halloween Masks Article

'Avatar' toys with augmented reality

Article in Variety from November 19, 2009

'Avatar' toys with augmented reality


dvice Article

Coke Avatar

I didn't work directly on this project, but this is one completed by my coworkers.

New York Times Article about Mattel's Avatar

New York Times November 13, 2009

An article discussing the Mattel Avatar Action Figure campaign

By ROB WALKER
Published: November 13, 2009

The action figures for James Cameron’s “Avatar” started appearing in stores last month. The movie won’t be out until December, but the toys have their own multimedia selling point: an “augmented reality” feature. This phrase has become one of the pervasive buzz concepts of 2009, and as is often true in such cases, it seems to describe a variety of manifestations from the practical to the pointless to the pie in the sky.

Very broadly, augmented reality can be thought of as an inversion of the venerable “virtual reality” buzz concept. Instead of plunging us into a completely digital environment, augmented reality means placing digital things into the regular old world. Those things might be bits of information or renderings of imaginary objects. And they, of course, aren’t really in the real world at all — they just appear to be there if you filter your gaze through the proper screen.

O.K., let’s try an example. Suppose you buy the Mattel action figure depicting the “Avatar” character Jake Sully. (Actually there’s more than one, but say you buy the one wherein he’s a blue guy with stripes and a spear.) It’s four inches tall, costs around $11 and comes packaged with a plastic tray that directs you to a Web site. Follow the steps and hold the tray up to the Web cam on your computer. In real life, you’re waving a tray around. In the image of yourself that you see on-screen, however, the tray you are holding now seems to support a complicated control center with a screen that you can move about, scrutinize and admire. Depending on the toy, the digital object might be a fighting machine you can manipulate so that it appears to move around your desk, firing off rounds.

The underlying technology for adding digital information to a real-time image of reality isn’t incredibly new, and in fact, Total Immersion, the company that worked with Mattel on the “Avatar” toys, has been using it for about 10 years for kiosks at trade shows and the like. Basically, a camera “reads” information that’s on a physical object (like that plastic tray) and converts it into something digital that it lays over the real-world image the camera records. The current wave of excitement about augmented reality often involves peering at a smartphone screen, rather than a computer. For example, Yelp, the online service that reviews restaurants, bars and small businesses, has added a feature to one mobile app: point your (properly enabled) phone at a row of restaurants as if you were going to take a picture of it, and in addition to seeing what’s really there, you’ll see the Yelp ratings hovering in front of each.

Augmented-reality hype has also been fueled by traditional advertisers, who are also keen to exploit new technology. Greg Davis, Total Immersion’s general manager of U.S. operations, says this has become the fastest-growing part of his company’s business. Thus Burger King creates an online ad that requires you to hold up a dollar bill in front of your Web cam; you see information about the chain’s dollar-menu items popping over the real-time image of you, holding up a dollar bill. Total Immersion wasn’t involved in that one, but its clients have included McDonald’s, Procter & Gamble, Nike and other huge companies.

The “Avatar” project is a newer direction, tacking the technology on to an actual product to create what Davis calls a “digital accessory.” Total Immersion has also worked with Topps, the sports-card company, on cards that show a player leaping into action and that can be used in conjunction with an online game. But it’s the mobile-device variation that suggests a different way of looking at the world. Core77, the online design magazine, suggested one amusing possibility earlier this year: fold in facial-recognition technology and you could point your phone at Bob from accounting, whose visage is now “augmented” with the information that he has a gay son and drinks Hoegaarden. More recently, a Swedish company has publicized a prototype app that would in fact augment the image of Bob (or whomever) with information from his social-networking profiles — and they aren’t kidding.

If this sounds off-putting, it’s worth noting that most assessments of the augmented-reality trend include the speculation that the hype will fade. Davis doesn’t think so, of course, and argues that hypothetical scenarios making the rounds are “not as far off as you might think.” Breakthrough applications will give consumers the rationale to buy into augmented reality the way we bought into DVD players or texting. One assessment of augmented-reality possibilities suggested a future in which you might point a smartphone at the “Mona Lisa” and access a documentary about Leonardo da Vinci. And maybe someday it will seem normal to look at a Burger King location through a portable screen and see Yelp ratings, diners’ tweets and possibly a character from “Avatar” enjoying a $1 Whopper Jr. Perhaps this will seem advantageous. Why just look at a restaurant, a colleague or the “Mona Lisa,” when you can you can “augment” them all?