Revisiting James Cameron's Avatar Augmented Reality Campaign

I was strolling through the internet and came across some more videos about the Augmented Reality campaign for James Cameron's Avatar from 2009(which was a huge part of my life at work)

This first video is just an interview about the campaign, it doesn't demonstrate the technology.
Promoting Avatar With Augmented Reality Product Tie-Ins

Promoting Avatar With Augmented Reality Product... by Wiredrive

AVATAR Producer Jon Landau Talks McDonald's Gaming

AVATAR Producer Jon Landau Talks McDonald's Gaming by McDonalds_AVATAR

James Cameron's Avatar Toys Augmented Reality Demo


James Cameron's Avatar Toys Augmented Reality RDA Gunship


AVATAR TOY I-TAGS Battle pack : Battle Na'vi vs Human RDA


Mc Donald's Avatar Augmented Reality Pandora Experience powered by Total Immersion


McDonalds AR


CrunchGear - Avatar's Augmented Reality Toys


Avatar's Augmented Reality Campaign


Experiencing Pandora ( Avatar ) - Augmented Reality


Augmented Reality Demo: Avatar iTag and Topps Live! NFL Cards